LEARNING OUTCOMES: On successful completion of this unit students will…
- Understand the principles and practices of a chosen discipline in creative media production
- Be able to locate and evaluate information from a range of sources
- Be able to communicate ideas and arguments in a variety of forms
Notes: Research report…
SECONDARY RESEARCH (qualitative, quantitative) – internet, range of websites, Harvard reference, books, magazines, range of newspapers (tabloid, broadsheet..), brochures, posters, films, TV, documentaries, YouTube
PEOPLE – experts, companies – 3 in depth examples
PRIMARY RESEARCH (qualitative, quantitative) – interviews, questionnaires
STRUCTURE- introduction, methodology – what am I researching and why, findings, discussion, produce a piece of extended writing with a minimum of 1500 words
INTRODUCTION – Introduce topic, research in wider context, personal reasons for choosing the topic, what research methods you used, findings and conclusions, what is to be expected of your writing – this can be rewritten and edited
METHODOLOGY – explain what methods you used – mind maps, interviews, survey questions, write about questions you wanted to answer, type of data you have collected, theories, strengths an weaknesses of methods
(Use – WHO, WHAT, WHERE, WHEN, WHY, HOW ??? – when researching)
FINDINGS – report the most significant things you found, use subheadings
DISCUSSION – summary of findings, what implication the findings have on your further thinking of the project, limitations of the study, future moves and how they are informed by your findings
PASSIONS – what are you really passionate about – why – how has it impacted your life, what is the big idea, how are you going to achieve idea, what will you do to realise the big idea, what skills will you use and need to develop, ho will you deal with compromise
EXPERIMENTING – testing ideas
HYPOTHESIS – a proposed explanation made on the basis of limited evidence as a starting point for further investigation.
INTERVIEW TECHNIQUES – find out as much as possible about the interviewee, know your main research question, prepare your question in advance – WWWWH, script the interview
Types of questions: introductory, direct, probing, specifying
Addressing the L.O’s…
Choose 3 media products, film, video games, TV, magazine, photo, web page, games design, critically analyse,
Who produced it, what do you know about the producer,
Who own the media production, how does that influence the product, identify codes and conventions,
How is the world presented in each chosen media product,
Stereotyping, genres, race, social classes, positive/ negative images
What skills, production techniques, knowledge used in the production
What technologies have been used for the production/ distribution/ influenced the product
Define audience, specific, how it influences the product design and production
Using a range of sources and techniques, analyse, critically evaluate
To begin my FMP research I have created a mind map which includes brief ideas of which I believe I would be able to successfully produce. My strengths in media are in writing and advertisement so these four ideas would give me the opportunity to embrace my skill set and produce a high level of work.
My first idea was to produce a charity appeal much like the ‘Catching Lives’ poster I created before. For this project I would have to take original photos which would be edited in Photoshop and InDesign. I could also turn this into an advertisement/ promotional piece and use audience to create an effective product that would make people want to donate/ volunteer. If I had enough time I could also make a web page for my chosen charity where you can gather information and donate online.
My second idea is to re create our group project called ‘Labels’. For this task we made a short film based on the idea of defying stereotypes and getting rid of labels. I would do this by producing a number of individual photos which reflect the topic using mirrors to emphasis personal image. I would use photo shop to edit my photos.
FMP final idea: Introduction
I will be creating a film magazine with a pupil from my class. A part of the magazine will be about Foley sound. We want to question the audience on what Foley sound is, as it is quite an unfamiliar topic out of the media industry. Exploring it’s history and present day methods. We want to extract our own examples of Foley sound and create with Adobe Premiere a following sequence, maybe using a scene from Disney pixar. For the second part of the magazine we will be creating ‘How to create a short film’ and ‘Self image in media’ articles. There will be tutorials, links and reviews. The last few pages will be lighthearted ‘How to survive being a media student’. The magazine will be created within Adobe InDesign. We will be creating footage of us making our own Foley sound, following a sequence.
I enjoyed creating short films, it was one of my strengths. I liked coming up with original ideas for the script and storyboards and being part of the direction of the actors. We worked well as a team and were able to create an effective end product.
I have always had an interest in media so it made sense for us to create a media based magazine. There is a wide range of subjects to include in our magazine and we can also pick subjects which are not popularly talked about. We can also choose things that we have a lot of experience with so we can go into detail and have a wider initial understanding.
Methods and Research:
- Researching the differences between short and long films
- Researching the history behind Foley sound and what Foley sound is
- Create a mind map about what is going to be in the magazine
- Research some film magazines
- Explain methods and techniques in Adobe InDesign and Adobe Premiere
My future is linked with this project as I will be hopefully working within the media industry. This will help to expand my knowledge of specific sectors of media that I haven’t completely covered. Having my future in mind will also help to think more into university and my career choices.
- WRITING AND PRODUCING MAGAZINES IS ONE OF MY STRENGTHS IN MEDIA.
I ENJOY WRITING ARTICLES AND THE ANALYSIS OF DIFFERENT TOPICS AND PRODUCTS IN DIFFERENT PLATFORMS OF MEDIA.
- REFERENCING IS ANOTHER ONE OF MY STRENGTHS IN WHICH I HAVE LEARNT AND DEVELOPED AT MY TIME AT COLLEGE.
IT HELPS ME WITH EVERYASPECT OF RESEARCH FOR EACH UNIT OF WORK.
- FILM WORK IS ONE OF MY WEAKENESSES.
AFTER MISSING SECTIONS OF TUTORIAL LESSONS ON USING ADOBE PREMIERE, I HAVE FOUND IT HARD TO CATCH UP TO THE STANDARD OF THE OTHER PUPILS IN MY CLASS WHEN I WORK INDIVIDUALLY.
- AUDIO WORK IS ONE OF MY WEAKNESSES ASWELL FOR THE SAME REASONS AS FILM.
GAPS IN MY KNOWLEDGE OF THE PRODUCTION OF AUDIO MEANS I AM A BIT BEHIND COMPARED TO OTHERS.
EMPIRE: This is a British film magazine, which was first published in July 1989, and reviews mainstream and art films. Each issue also includes a ‘Classic Scene’, which is a transcript from a notable film scene. The title on the front over is in red which is a bold colour, symbolising its powerful content and reviews of the most popular films.
SIGHT & SOUND: This is a British film magazine which is published monthly by the British Film Institute. The magazine reviews films which have been released each month, including those with limited release, alongside a full cast list and the story line. The front cover has two bold colours, yellow and red. Yellow symbolises intellect and signifies that the magazine will be formal alongside the power of red.
SCREEN INTERNATIONAL: This film magazine covers the international film business and was founded in 1975 and produces daily publications at destinations around the world. The front cover is very simple with little writing so it doesn’t give a lot away about the content.
These have all helped me to understand the layout and connotations of a film magazine. Red is primarily a popular colour used because of its symbolism of strength, and the intense emotional effect it has on its audience.
WHAT ARE THE KEY DIFFERENCES WHEN WRITING A SHORT AND FULL-LENGTH FILM?
- Feature length films are the back bone of the film industry and create billions of pounds.
- Short films can be anything from 10 seconds to 30/60 minutes. They can have very similar structure and scope.
- A long film has a larger chance at engaging an audience in the story line and characters. Its almost impossible to do this with a short film because the ‘journey’ isn’t long enough.
- Short films expose the skill of the writer/ filmmaker.
- Feature length films adhere to the three act structure whereas short films play a lot more with narrative structures
A short film is a motion picture not long enough to be considered a feature film. The ‘Academy of Motion Picture Arts and Sciences’ defines a short film as “an original motion picture that has a running time of 40 minutes or less, including all credits.” Short films are often screened at local, national or international film festivals and made by independent filmmakers with either a low budget or no budget at all. They are usually funded by film grants, non profit organisations, sponsors or personal funds.
A feature film/ theatrical film is a film with a running time long enough to be considered the principal or sole film to fill a program. According to the ‘Academy of Motion Picture Arts and Sciences’, “a feature film runs for more than 40 minutes”. Most feature films are between 75 and 210 minutes long. The first narrative feature film was the 60 minute ‘The Story of the Kelly Gang’ (1906, Australia).
SELF IMAGE IN MEDIA
How body image is portrayed in media –
Portrayal of female body image has been a point of discussion for a long time but research suggests that young men and boys are just as adversely affected.
Media images present an unrealistic picture of body image with super-slim women and muscle-bound men gaining the most attention. Evidence of this pressure is clear when you look at how young men and women tend to portray themselves on social media.
Credos’ 2016 Study, ‘A picture of health’, found that 41% of boys feel that the portrayal of men in media images is unrealistic. There is increased tendency in both genders towards over concern about body shape and weight, which can lead to depression and high-risk behaviour (including drug taking and binge drinking). Adults as well as young people are facing issues surrounding body image; this dissatisfaction with body image is called Dysmorphia.
- WIKIPEDIA, Empire (film magazine), [online], last updated: 7 March 2019, viewed: 14 March 2019 – https://en.wikipedia.org/wiki/Empire_(film_magazine)
- WIKIPEDIA, Sight & Sound, [online], last updated: 11 November 2018, viewed: 14 March 2019 – https://en.wikipedia.org/wiki/Sight_%26_Sound
- FILM FOREVER, Sight & Sound: the February 2017 issue, [online], last updated: 2017, viewed: 14 March 2019 – https://www.bfi.org.uk/news-opinion/sight-sound-magazine/february-2017-issue
- WIKIPEDIA, Screen International, [online], last updated: 28 January 2019, 14 March 2019 – https://en.wikipedia.org/wiki/Screen_International
- TOP10FILMS, The UK’s “Stars of Tomorrow” Revealed By Screen International, [online], last updated: 9 October 2015, viewed: 14 March 2019 – https://www.top10films.co.uk/31205-the-uks-stars-of-tomorrow-revealed-by-screen-international/
- THE SHEFFIELD INSTITUTE, What is the difference between short films and long films, [online], last updated: 2019, viewed: 14 March 2019 – http://www.sheffieldav.com/education/short-films-vs-feature-length-films
- QUORA, What are the key difference between writing a short film and a feature-length film, besides the obvious length differences, [online], last updated: 2019, viewed: 14 March 2019 – https://www.quora.com/What-are-the-key-difference-between-writing-a-short-film-and-a-feature-length-film-besides-the-obvious-length-differences
- SAFELINE, How body image is portrayed in the media, [online], last updated: 2019, viewed: 14 March 2019 – https://www.safeline.org.uk/how-body-image-is-portrayed-in-the-media/
- WIKI HOW, How to create a storyboard, [online], last updated: 2 May 2019, viewed: 10 May 2019 – https://www.wikihow.com/Create-a-Storyboard
- WORK IN ENTERTAINMENT, How to make a short film: seven steps to make every second count, [online], last updated: 28 March 2016, viewed: 10 May 2019 – https://www.workinentertainment.com/blog/how-to-make-a-short-film-seven-steps-to-make-every-second-count/
- GOOD SHORT FILMS, The 10 best short films of 2018 (Available online), [online], last updated: 2018, viewed: 10 May 2019 – http://www.goodshortfilms.it/en/articles/migliori-cortometraggi-del-2018-online